Delegates at this year’s Glazing Summit will be sporting a new brand on their lanyards – thanks to sponsorship from one of the industry’s leading aluminium fabricators.

AluFold Direct is the latest big name to lend its backing to the event, which returns to Edgbaston Stadium and Conference Centre, Birmingham on Thursday, October 21.

The Blackburn-based company launched its new look in June and is using the Glazing Summit as part of its campaign to build awareness not just of the new identity but of what it stands for in the market.

A new factory, new processes and smart new service initiatives are designed to make buying aluminium windows and doors as simple as buying PVC-U, giving installers a great opportunity to build their businesses in partnership with AluFold Direct.

Managing Director Russell Yates said: “The Glazing Summit has quickly become one of the highest profile events in the industry calendar and we’re really pleased that we’ll have such a visible presence this time around.

“It’s a hugely important event for the industry to understand what the future looks like and how we get there, even more so after the last 12 months.”

The day will feature a series of panel debates and discussions on the major issues and the best networking opportunities.

Andrew Scott, Glazing Summit founder, said: “AluFold Direct has big ambitions to change the way aluminium windows and doors are supplied into the trade market and is undergoing an exciting transformation. We are delighted to welcome them on board as the latest big name for this year’s Glazing Summit.”

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